By now, it’s no secret that beer-lovers will go to extreme lengths to get their paws on a can of the latest internet sensation. Earlier this year, a Lucky Charms-inspired IPA created such a frenzy that the draft lines were dry in under three hours. Yet when Martin House Brewing in Fort Worth, Texas announced the limited-release of its Best Maid Sour Pickle Beer, the brewers had no idea what they were in for.
“We really did it! Martin House Brewing and Best Maid Pickles bring you the Sour Pickle Beer,” the brewery declared on Instagram. “We used our sour beer base mixed with their sour pickle juice to create a delicious, tart treat that will definitely make any pickle lover’s day.”
It all started out as a simple ode to The Salty Lady, Martin House Brewing's pleasantly tart, saline gose infused with coriander, which turns five next month. Brewers Mike Coutu and Mike Welsh decided to accentuate the tangy, lactic acid notes with a jolt of pickle juice from Best Maid Pickles, a local Fort Worth institution that has been brining cukes for the better part of a century. In response, the pickle factory released The Salty Lady Best Maid Beer Pickle, which uses lemon zest, sea salt, and coriander to echo the flavors in the gose.
What began as a humble, local release had morphed into the Popeyes Chicken Sandwich of the beer world.”
By the time the brewery opened its doors for the launch party of its briny brew on Saturday, August 17, there were already hundreds waiting. Within days, all of the green six-packs had been snatched off the shelves and customers were clamoring for more. What began as a humble, local release had morphed into the Popeyes Chicken Sandwich of the beer world.
“Well this has been crazy! Thanks everyone for all the support surrounding the Best Maid Sour Pickle Beer. We certainly didn’t expect it to sell out so fast and apologize to anyone who hasn’t been able to snag a 6pack,” Martin House Brewing wrote.
What’s most interesting about this is that, unlike gimmicky beers engineered to go viral, a pickle juice-spiked sour is just a good idea. Whether you’re downing dirty martinis or chasing whiskey with a pickleback, it’s clear that booze and brine were meant to go together. And while beer and pickles don't often mix in gose form, this is hardly the first time someone has had the ingenious idea to combine them. In South Dakota, locals have been ordering their lagers with a slice of half-sour for longer than anyone remembers.
As a bonus, drinkers swear by pickle juice as a hangover cure, since the salts allegedly help replenish your body’s depleted electrolytes. Given that the Best Maid Sour Pickle Beer is a sessionable 5.5% ABV, you can knock back a few of these without fear of a skull-crushing headache.
For now, the brewery is working on a plan of action for a wider release. “Just know we are working hard to brew a lot more so everyone will have a chance to enjoy it soon. Cheers!”