Boba Beer Is Here—This Is Not a Drill

July 25, 2019

By October Staff, July 25, 2019

Let’s be real: the line between beer and dessert has been getting progressively fuzzier as of late. We’re living in an age when lactose-loaded milk stouts are inching into milkshake territory and the ingredients in your average pastry stout read like the ice cream sundae menu at Friendly’s. Chocolate, caramel, peanut butter, toffee, and literal marshmallows are now totally normal and adult things to consume in boozy beverage form.

So, really, it was only a matter of time before someone thought to combine beer with another popular sugar bomb. Enter the Boba Beer Series, a set of four slurpable confections currently on sale at The Beer Factory in Malaysia. 

The four flavors include Guinness Milkshake, Butter Beer, featuring with Kirin Ichiban, a Strawberry-Lime Cider made with Apple Fox Cider, and a Watermelon Beer made with Tiger, a popular Singaporean beer. Some come topped with a tuft of whipped cream or drizzled with caramel; all contain the satisfyingly chewy tapioca pearls associated with milk tea.

Reactions thus far have been… mixed, to put it mildly. Facebook users have responded with comments running the gamut from “Cheers to u all for bringing Boba to the next level” to “U guys deserve a special place in hell.”

Is it a social media thirst trap? Sure. Can you really even call it a beer? Questionable.”

Is it a social media thirst trap? Sure. Can you really even call it a beer? Questionable. But since beer slushies, the frosé of the hops world, are currently reigning supreme on this continent, we’re not about to knock this cross-cultural confection.

For the time being, you’ll have to book a ticket to Southeast Asia to sate your curiosity. Considering the fact that Instagram-bait spreads like wildfire—we’re looking at you, über-fluffy Japanese pancakes and Thai rolled ice cream—we’re pretty sure you’ll be able to find boba bobbing in your beer stateside soon enough. 

ZX Ventures, a division within AB InBev, is an investor in October
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