Shifting regulations and legal ambiguities haven’t stopped brewers from flooding the market with CBD-infused beers and THC-loaded non-alcoholic beers. Since Cannabis sativa and Humulus lupulus share certain aromatic compounds called terpenes, if not a direct common botanical ancestor, a number of companies have simply figured they’re a no-brainer match. Besides, it’s 2019, we’re all extremely anxious, and, despite some dubious health benefits and poor regulations, CBD is in literally everything.
Mirth Provisions, a Washington-based company founded in 2014, is betting big that consumers will spring for CBD cider. Each 12 oz. bottle of Otto’s, which is made with organic, Washington-grown apples, is lightly dry-hopped for a hint of bitterness and contains 30 milligrams of hemp-derived CBD. The ciders come in three varieties: Pear Rhubarb, Pineapple Passion, and Hopped Apple, none of which contain any alcohol or more than 120 calories.
CBD is in literally everything.”
This isn’t the company’s first attempt to break into the non-alcoholic beverage space. Legal, a sparkling tonic, contains a hit of THC, making it a close cousin of other products like Lagunitas’ THC hop water. In an interview with Beverage Daily, founder Adam Stites said that CBD might soon outpace the company’s THC offerings.
Otto’s rolled out earlier this year in select markets earlier this year and is now sold in 15 states.