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A Veteran-Owned Brewery Is Launching a ‘Mean Girls’ Beer

September 30, 2020

By Diana Hubbell, September 30, 2020

Saturday is October 3rd, which means 16 years ago, Aaron Samuels asked Cady Heron what day it was and she told him it was October 3rd. If you’re a millennial, either that fact makes you feel incredibly old or you’re already planning your outfit for Mean Girls Day. Just FYI, if you’re not wearing pink, you can’t sit with us.

While most teen movies fade into obscurity as their demographic audience outgrows them, Tina Fey’s quasi-anthropological comedy has spawned a Broadway musical, worked its way into an Ariana Grande video, and firmly cemented the words “You go, Glen Coco!” into the Western cultural canon. No one knows quite how Mean Girls got its own holiday, but it’s official enough that Jonathan Bennett, who plays Samuels and does think that his hair looks sexy pushed back, has commented on it. Last year, Lindsay Lohan (Cady Heron), Lizzy Caplan (Janice Ian) Bennett, Amanda Seyfried (Karen Smith), and other members of the cast used the day as an opportunity to raise money for a nonprofit that provides clean water in developing countries.

This October 3rd, Young Veteran’s Brewing Company is launching the perfect beer to celebrate the occasion. Brewed with Mosaic and El Dorado hops, it’s a hazy IPA and it’s called Army Pants & Flip-Flops—because one time Bethany Byrd saw Cady Heron wearing army pants and flip flops, so she bought army pants and flip flops. Since the Virginia-based brewery is veteran-owned and most of their beers tend to have a military theme, it was an obvious reference to make. 

The movie has all these quotable moments, so I thought it would be cool to incorporate those on the can. I asked my fiance, the owner, and myself to write down our favorites and I tried to keep that handwriting to give it a Burn Book feel.”

“Basically during COVID, this is the chance to kind of throw caution to the wind,” says Thomas Wilder, president and owner of Young Veteran’s Brewing Company. “We wanted to do something that showcases our personalities a little better so we decided to go with stuff that will make you laugh and tap into nostalgia. My wife and my sister who both work for the brewery are the ones who came up with it.”

Nostalgia is in high demand these days, particularly from a pre-recession United States. Its pull is powerful enough that a series of Hocus Pocus-themed wines sold out almost instantly. For Gen-Zers, the enduring appeal of Mean Girls lies in both Fey’s acid-tinged humor and the escapism afforded by a self-contained, suburban bubble where your biggest worry is that someone might swap your face cream for foot cream or spill that you made out with a hot dog one time.

Graphic designer Josh Raulerson was initially stumped on the design. He describes himself as a “dude’s dude” and had never seen the movie, assuming it wasn’t for him. Thankfully, he came to see what he had been missing all of these years.

“I thought it was hilarious. It struck me how the movie has all these quotable moments, so I thought it would be cool to incorporate those on the can,” Raulerson says. “I asked my fiance, the owner, and myself to write down our favorite quotes and I tried to keep that handwriting to give it a kind of Burn Book feel.”

The end result is pink, of course, with a chick lit-style caricature of Regina George dressed in Heron’s army fatigues and her cutout tank, ready to meet up with the Plastics and ruin some lives.

ZX Ventures, a division within AB InBev, is an investor in October
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