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You Can Drink a Schraderbräu While Watching the New 'Breaking Bad' Movie

October 09, 2019

By Diana Hubbell, October 09, 2019

Walter White may be dead (yes, sorry, conspiracy theorists), but with Better Call Saul still going strong, the Breaking Bad fandom is very much alive and well. Because it is 2019 and no profitable franchise is ever allowed to rest in peace, on Friday, October 11, more than six years after the final episode of the original series aired, die-hards can get their fix once again with El Camino: A Breaking Bad Movie.

For those planning to go all-out, not only can you don a Heisenberg hat and an ounce of blue rock candy, but you can also drink a thematically appropriate beer. Schraderbräu, the homebrew produced by White’s brother-in-law and unwitting nemesis Hank Schrader, is now an actual thing.

More specifically, it’s a classic Märzen-style lager with 6.2% ABV and a blend of German and American hops. Crystal, Munich, and Pilsner malts add round, faintly toasty undertones. California-based Figueroa Mountain Brewing opted for the traditional German-style both because it fits with Season 2 and because, let’s face it, Hank Schrader doesn’t seem like the kind of guy who fucks with marshmallow-and-chocolate-loaded pastry stouts.

"This has been a passion project for me for quite some time now, and I'm proud and thrilled to finally share it with the public," said Dean Norris, the actor who plays Schrader, in a public announcement. "From Hank's garage to your refrigerator, Schraderbräu is a delicious lager that I'm confident will become a mainstay on every beer lover's shelf. (And I promise bottles or bottle caps will not self-eject in your garage!)"

Norris was personally involved in the project (at least the taste-testing part of it) and has given the beer the closest thing possible to the departed DEA agent’s seal of approval. Craftshack will ship 22-oz. bottles, while fans in California and New Mexico will be able to pick them up in person at select retailers.

ZX Ventures, a division within AB InBev, is an investor in October
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