It has more than a billion users. It’s helped launch the careers of musical artists like Lil Nas X into the stratosphere. It’s the world’s fastest-growing social media network and its Chinese parent company is valued at over $75 billion. It’s under national security review and it is probably definitely stealing all your data. It’s also kind of like Vine except, you know, not, and if you were born before the ‘90s, it may make you feel very old.
Part of TikTok’s ability to spread globally is that unlike text-oriented pages or videos, most of TikTok’s content doesn’t require language to get its message across. The endless loops of slapstick visual gags and delirious non-sequiturs are weird or gross or funny or subversive without the need of a translation.
So it makes sense that something so universal would ultimately incorporate something else found on virtually every corner of the planet: beer. In keeping with TikTok’s general aesthetic, plenty of the platform’s beer content is just absurd for the sake of it, like this means of opening a bottle:
Or this public service announcement on why you shouldn’t shotgun a beer on the back of a horse:
What’s more interesting is the fact that some brewers have taken it upon themselves to use the platform to offer an inside look at the brewing process:
Sure, you could just take an actual brewery tour, but there’s something strangely satisfying about following these cans on their journey to the tune of Cardi B:
Really, this woman’s reaction to kombucha pretty much sums up our conflicting feelings about this: