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America’s Oldest Brewery Just Got in on the Low-Cal Beer Game

February 25, 2020

By October Staff, February 25, 2020

Maybe it’s because hard seltzer has gone mainstream. Or maybe it’s because we’ve all finally acknowledged that drinking a liquid slice of chocolate cake with 13% ABV on the regular takes its toll. Whatever the reason, the demand for less hefty beers has been on the rise for some time now. And while the term “light beer” used to be all but synonymous with watery swill, these days, breweries are churning out far more respectable options that go easy on the carbs.

The latest to enter the fray is Yuengling, the oldest operating brewery in the United States. Today, the brewery launched Flight, a 4.2% ABV lager with 95 calories and 2.6 grams of carbs per 12 oz. bottle. Although the company already has a light lager with roughly comparable nutritional stats, this new arrival is being marketed as a more upscale “athletic” beer. 

“Our family brewing business was built on providing consumers with a high-quality, great-tasting drinking experience for social occasions,” said Jennifer Yuengling in a statement. “We have spent more than a year perfecting Flight by Yuengling, taking the taste of this light beer to new heights, and can't wait for our fans and light beer drinkers to try it."

In other words, the brewery would like you to think of this as your Crossfit-obsessed friend’s fitness-conscious beer rather than your dad’s old light beer. It may be a marketing ploy, but if the historic breweries like this one are getting in on the game, you can bet that lighter beer options are here to stay.

ZX Ventures, a division within AB InBev, is an investor in October
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