As the American conception of beer evolves, so do we, its drinkers and critics.

October aims to capture the spirit, ambition, and wort-soaked labor of the gambrinus pursuit — the making and drinking of the good life. Through essays, travels, events, and an objective look at what makes beer so damn good, our hope is that you’ll find resonance here, something of unusual quaffability, as part of the drinking class.  

A project supported by ZX Ventures (Ab-Inbev's venture capital team) and led by Pitchfork's Slow Focus Studio (Condé Nast), we’re bringing together a group of people with expertise in publishing, culture, and of course, beer. Our goal is to tell stories at the intersections where beer becomes part of a bigger picture, as it does in both past and present. So while we’ll be ambitious in our view of the future, forgive us for being a bit nostalgic at times too.

Mike Raspatello, Founder & President
Matthew Zuras, Editor in Chief
Sarah Freeman, Managing Editor
Diana Hubbell, Staff Writer
Slow Focus Creative Studio (Pitchfork)