Abita Brewing Company

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Abita’s Purple Haze Won’t Put a Spell on You

February 22, 2019

By Charlie Crespo, February 22, 2019

These days, a beer described as “purple” and “hazy” might actually be, well, “purple” and “hazy.” In some instances, it might even look like something you just poured at 7-Eleven. But that’s not the case with Abita Brewing Company’s Purple Haze, which is clearly interested in being something more traditional.

According to the brewery, Purple Haze “is a lager brewed with real raspberries added after filtration.” At 4.2% ABV, it fits well within the session beer category. It had been a long, long time since I had this beer, and I wondered if I’d have an interest in more than one.


Purple Haze pours a light amber and is a bit hazy, with a quickly dissipating head. There is a small bit of sediment in the glass. This is not a beer that will announce itself in any way and only looks slightly different than your traditional macro-lager.


As is the case with its looks, Purple Haze’s nose isn’t standing out from the crowd. The aromas here are light and almost nonexistent. What is there, however, is light wheat, grass, and raspberry essence. It’s like if a few pieces of the fruit had been in your kitchen hours ago. You begin to wonder if you actually smell anything or if your mind is playing tricks on you.

Imagine finding a piece of Berry Berry Kix that had been sitting in a small glass of water and popping it into your mouth. You just tasted Purple Haze.”


The trend continues with the flavor. Sure, there is a pinch of raspberry, but there is very little happening here. It’s watery and has an unpleasant after taste. Imagine finding a piece of Berry Berry Kix that had been sitting in a small glass of water and popping it into your mouth. You just tasted Purple Haze.


To be honest, I didn’t even finish this one. Purple Haze isn’t something I’ll ever drink again, and I’d only prefer it slightly over a non-craft beer. If it was the main beer choice at something like a wedding, I’d opt for a cocktail or glass of wine. I suggest you do the same.

ZX Ventures, a division within AB InBev, is an investor in October
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