category-iconOP-ED

Does Taylor Swift Make you Not Like Beer?

October 14, 2017

By Eno Sarris, October 14, 2017

Produced by October for OkCupid

The arrow sign between two data points is always the most interesting part. For example, OkCupid just found that Taylor Swift fans are less likely to like the taste of beer than the average OkCupid member. Does liking Swift's music make beer taste bad? Does liking beer make Swift's music sound bad? 

As much as that last statement sounds somewhat possible, it's probably neither, and probably a little more complicated. 

I mean, yes, there are musical styles that seemed to lead to more positive views on beer. If you're a fan of LCD Soundsystem, for example, you're all over the suds according OkCupid. You're more likely to like the taste of beer than the Swift fan, but it's deeper. You're 2.4 times more likely to label yourself a beer snob! 

That's the way into understanding this whole thing better. 

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Beyonce, Kendrick Lamar, and Childish Gambino fans tend not to identify as beer snobs according to the data. LCD Soundsystem, Flaming Lips, and Arcade Fire fans were most likely to identify as beer snobs. It seems like indie rock as a genre has more beer snobs than rap as a genre, maybe.

But this is not about liking beer, I'd venture, and more about identifying as a beer snob. It doesn't take much of a cursory look around – at the bar, in our Having a Beer With segments, at your latest concert – to know that people of all creeds, colors, and musical tastes like beer. 

This is about self-identifying as a beer snob. It's totally probable that it's even the second word in there – snob – that's more meaningful than the first. 

Think about the thematic differences between a Flaming Lips song and a Beyonce song. 

Here's a random stanza from The Flaming Lips' "Just Above Love." 

There is something just above love
And that's what she hears, and that's where she is
I don't know how people
Arrive at themselves
Sometimes you can hear them trying
They're trying for something a little bit harder

Could it be that these kinds of lyrics, ostensibly about how people define themselves in love, puts the listener in a space likely to produce a self-identification as a snob?  

We often like artists, maybe unconsciously, as extensions of ourselves. If that's true, it follows that we might get queues from them about how to represent ourselves. I still have a Starter jacket somewhere that proves this point. (Whatup DJ Jazzy Jeff!)

In other words, so many of us like beer, no matter if we want to describe ourselves as beer snobs or not. Our music may give us a cue to how we want to describe ourselves. 

Taylor Swift fans? Dunno, maybe her music does make people not like beer. That's just a weird one.

ZX Ventures, a division within AB InBev, is an investor in October
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