Beer Mode is New Belgium Brewing Company's answer to the question no one asked: "Do breweries need to be in the App Store?"
Beer Mode is the mobile app version of New Belgium's website that purports to help people find good beers. Unfortunately, it’s infected with enough bugs to ensure that the app crashes repeatedly and therefore appears broken and pointless.
The app exists, as far as I can tell, to do two things: 1) Provide quick information regarding the New Belgium product line and 2) Act as a beer locator identifying bars with New Belgium on tap, and also providing relevant updates related to events in and around the brewery. The latter is most useful when seeking out their generally well-regarded Lips of Faith series.
Or should I say would be most useful, considering its efficacy.
Beyond the crumbling stability of the app, you might be left asking: "Is a New Belgium app necessary?" Betteridge's Law of Headlines will apply here, and tell you the answer is "No."
Beer Mode's existence may be indicative of a corporate culture that wants an app but lacks the focus to determine why it wanted it in the first place and and the determination to execute the goal properly. The app was even recently updated on January 8, 2017 leaving us to wonder how broken it was in prior iterations.
Beer Mode's existence may be indicative of a corporate culture that wants an app but lacks the focus to determine why it wanted it in the first place and and the determination to execute the goal properly”
New Belgium's newest year-round Imperial IPA, Voodoo Ranger IIPA, feels like an upgrade to their now discontinued Rampant. Rampant was a stable release, free from bugs, and a decidedly west coast style IPA. Voodoo Ranger DIPA feels like an update with the hope of reaching the shifting tastes for IPAs – a Rampant 2.0, now focused on tropical notes if you will.
Voodoo Ranger DIPA came in a priced-to-sell bomber and poured a golden hue with a white fluff that hung around but lacked the legs to ladder the glass. A hearty mix of Bravo, Calypso, Delta, and Mosaic hops opened the aroma up with pine and citrus.
The medium body and clingy mouthfeel detailed the pine and citrus aromas with further resinous notes, and a mild pepper that awakened the palate. Mango and papaya were front and center from start to finish. The grains were a foundation for the hops and the sweetness never fought with the bone-dry finish. As the beer warmed, the mango really pulled through and coyly offered some of the alcohol; reminding you of the 9.0% alcohol by volume printed on the bottle.
New Belgium can't build an app but they can construct a fine beer.