When it comes to beer puns, is there any more fertile ground than the helles lager? What the Helles. See You in Helles. When Helles Freezes Over. All great puns, but maybe not great beers. Ardmore, Pennsylvania’s Tired Hands Brewing Company has managed to maximize both. No only is its Helles Other People a champion pun in the beer world, it’s also a paragon of what American brewers can do with the Munich-born brew.
Before popping the tab, take a moment to appreciate the postulated zombie art on the label from South African artist Mike Lawrence. It’s truly a vision of madness for a beer that doesn’t need more than the name to be remembered. Inside the glass, the beer is pure, toasted yellow. This is what beer should look like. There’s a slight dusting of haze, but for the most part, this helles is by-the-recipe clear
From the cordial yeast aroma to the temptingly dry finish, this is a beer that satisfies—a true beer for the masses.”
The welcoming, familiar scent of brewer’s yeast leads the way, making the beer smell like a glass of rising dough. There’s also a wonderful burst of earthiness from the Pilsner malt. From the aroma alone, you can tell this is going to be an easy one to drink.
This is a beer that should be served cold as possible. Helles Other People has brioche-level breadiness, with a buttery cracker character that rivals tea biscuits. But the beer’s crowning characteristic is in the finish. Each sip ends clean and dry, practically demanding you to take another sip. Oblige again and again.
All jokes aside, Helles Other People is something special. Tired Hands has crafted a beer that satisfies every beer-drinking instinct in you. From the cordial yeast aroma to the temptingly dry finish, this is a beer that satisfies—a true beer for the masses. But do right by the name and don’t share yours with anyone else.