You Don't Even Have to Be Drinking to Gain Confidence From Beer

September 23, 2017

By Eno Sarris, September 23, 2017

Produced by October for OkCupid

The link between drinking beer and self confidence seems obvious. The false bravado borne of a buzz as you lean into a poorly thought out line that you might not otherwise be able to deliver – that might be something familiar to both sides of the coin. 

But it's fleeting, and usually thought of as unnatural, like the performance enhancing drug of the dating scene. Slightly unwelcome and just as annoying. Turns out, though, that just liking the taste of beer says something about your confidence in general. 

OkCupid found that people on their social dating app who like the taste of beer report themselves as more confident than people who don't. 

Those OkCupid users categorized their confidence as 'higher than average' 9% more often than people who don't like the taste of beer. 

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Beer, giving people sturdy legs for centuries – even without the drinking part. 

Of course, there's probably more going on here. These things are complicated. If you like the taste of beer, you're more likely to go out more often. If you go out more often, you're more likely to talk to people. And if you combine those things, you're probably more likely to have great conversations with friendly people who are also drinking. 

That sort of thing can help you even in the office the next day, right? 

Though we like beer here, the lesson here may not actually be about the drink. It may be the long-held adage that Practice Makes Perfect. 

Malcolm Gladwell once found that we perfect the thing that we spend 10,000 hours doing. I'm not sure that's true, considering the thousands of hours this writer has spent writing and the relative quality of his work. 

But, maybe this finding is more evidence in this favor.

Want to have more confidence? 

Spend 10,000 hours at the bar. 


ZX Ventures, a division within AB InBev, is an investor in October
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