Cisco Brewers Inc.

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Help a Shark, Drink a Beer

July 26, 2017

By Matt Osgood, July 26, 2017

Growing up, VHS tapes lined the shelves that were designated for books. They ranged from cartoons to taped television shows to sporting events. Each of these were rewatched time and time again. But perhaps the tape that got the most air time in my house was the 1975 Steven Spielberg classic Jaws. Since, the way the world saw sharks has been dramatically altered.

According to their website, “OCEARCH is a recognized world leader in generating critical scientific data related to tracking (telemetry) and biological studies of keystone marine species such as great white and tiger sharks, in conjunction with conservation outreach and education at a measurable global scale.”

Simply put, they’re attempting to educate and change the perspective of sharks.

Cisco Brewing, on the island of Nantucket off the Cape Cod coast, is helping to do its part. They’ve created a light lager named Shark Tracker and donate a percentage of those proceeds to OCEARCH. In other words, drinking a Shark Tracker is helping to preserve the ocean of a keystone species (a term which means, should these animals disappear, it would mean the end of the oceanic ecosystem as we know it).

Cisco and OCEARCH are playing their part in supporting the cause.”

Earlier this summer, I spent a week on the beaches of Cape Cod. While there, a Great White Shark coincidentally named Cisco “pinged” off the coast; Another Great White claimed a chunk of a large striped bass off the charter boat Hindsight, a boat I fished from three days later. Unfortunately, there was no shark sighting during our day on the boat.

The beer itself is a delicious accompaniment to the scorching days in the sun on the beach or on the boat, and it’s billed as such. On the Cisco websites accompanying video on the beer’s page, it’s called a beer that is “definitely a style that would compliment a day of fishing.” At 4.8%, it’s light and easily-quaffed, but also complex and flavorful enough to warrant proper consideration. Brewed with Bravo hops and pilsner malt, it’s got a crisp, bready bite with some earthy tones. In a can, it fits well in a tackle box, a cooler, a backpack, or the bag of kid’s toys you haul down to the sand.

Use the hashtage #DrinkBeerDoGood each time you drink it, too.

OCEARCH and Cisco partnered up to create not only a great tasting beer, but also to create a lasting relationship between drinkers and the ocean. The craft beer world has long encouraged a sort of mindfulness, whether that mindfulness attends to the flavors you’re experiencing or the businesses and people that are being patronized or even hoping drinkers will donate to important causes. Shark Tracker is no different.

We used to fear Jaws. On beaches around the world, we all know the John Williams’ score that accompanies the film and we’ve all chanted it on the water. We shouldn’t view the sharks return to the waters of places like Cape Cod as something to be afraid of, but something to celebrate, and Cisco and OCEARCH are playing their part in supporting the cause.

And now we can help, too, without stepping into a shark cage, but just by drinking a great tasting beer.

ZX Ventures, a division within AB InBev, is an investor in October
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