This Brewery Is Featuring Adoptable Dogs on Its Beer Cans

January 24, 2020

By October Staff, January 24, 2020

Update: This week a woman in St. Paul, Minnesota will be reunited with dog Hazel, who went missing in 2017 when the family was living in Iowa. According to ABC News' affiliate KSTP TV, Hazel’s owner Monica Mathis spotted her long-lost dog on one of the beer cans released by Florida’s Motorworks Brewing earlier this month. Each dog featured on the four-pack was up for adoption through Shelter Manatee. This week, after verifying the dog’s identity with Mathis and halting the adoption process with a new owner, the shelter will help send Hazel back home. "I have no idea how she got to Florida," Mathis told KSTP.

Few of us require a good reason to drink beer in the first place, so when your brew benefits a good cause, it’s clearly a no-brainer. And when that good cause means helping adorable dogs find new homes, you’d be insane not to demand a brewery immediately take your money.

That’s the gamble Motorworks Brewing in Bradenton, Florida has taken with its Adoptable Dog Cruiser Kölsch—and it appears to be working like a charm.

Cans of the 4.8% ABV light German ale feature photos of actual shelter dogs from Shelter Manatee. Motorworks is donating funds raised from sales of the beer to the shelter and to raise awareness about its adoption program. Two of the four dogs pictured on the cans were adopted on release day. 

“The response from this project has been overwhelming. We have had countless calls and messages about the program and we are elated to have raised so much awareness (and money) for the Shelter already. We love dogs here at Motorworks Brewing and can't thank the community enough for getting behind this initiative," Barry Elwonger of Motorworks told CNN.

Cans of the kölsch are only available at the Motorworks taproom, but Gulf Coast Floridians shouldn’t need any more motivation to head down there and help give a pup a better life.

Motorworks isn’t the first brewery to marry the idea of beer and adoptable doggos. In November, Fargo Brewing Company in North Dakota made headlines for a similar program, which featured cans of lager adorned with the faces of six smiling pups from Fargo’s 4 Luv of Dog Shelter.

And just outside of Portland, Oregon, you’ll find Fido’s, which bills itself as “the world’s first dog tap house.” You won’t get pints picturing very good boys and girls on them, though. Instead, you can play with the actual, real-live rescue puppers at the taproom and adopt them on site.

Cats, meanwhile, haven’t gotten as much love on beer cans—but that’s just fine, because they’re busy protecting our nation’s breweries anyway.

Top photo courtesy of Motorworks Brewing.

ZX Ventures, a division within AB InBev, is an investor in October
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