O'so Brewing Company

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O’so Hop Debacle Is an Unexpected Masterpiece

April 23, 2020

By Jerard Fagerberg, April 23, 2020

When the Plover, Wisconsin’s O'so Brewing Company saw that New England IPAs were supplanting their long-loved West Coast cousins, it said heck to it all and gave the haze a whirl. The brewery dubbed the result Hop Debacle, a so-called “fuzzy IPA” that uses all the trendy strains—Sultana, El Dorado, Citra, and Mosaic hops. An alternative name could’ve been On the Nose IPA. It almost feels like a sarcastic beer, until you drink it.

Appearance and Aroma

Hop Debacle is a cup of creamsicle orange, a freshly squeezed beer. No floaters falling out of suspension. Barely a bubble visible beneath the plush dollop of foam on top. Speaking of freshly squeezed, the beer smells like the pulp basket of Paul Newman’s juicer. If you grew up drinking Orangina after class in high school, the smell waiting beneath the tab will thrust you back to your adolescence.

The brewery looks like virtuosos, wielding an array of hops with finesse.”


This beer calls for a striped straw, Tropicana-style. What a full-frontal explosion of fruit. The combination of hops used to double dry hop Hop Debacle is more or less foolproof, but it is rarely sensational. Here it feels like a genius stroke, a torrent of juice unleashed on your eager palate. 


Debacles can be fun. O’so found that out by leaning into a trend. Now the brewery looks like virtuosos, wielding an array of hops with finesse. Hop Debacle is a mastery they don’t teach. That’s what makes it so thrilling. Sometimes genius is in the last place you want to look.

ZX Ventures, a division within AB InBev, is an investor in October
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