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Parquet Courts and Goose Island Debut Limited-Release Beer at Pitchfork Music Festival

July 15, 2019

By October Staff, July 15, 2019

Discovering your new favorite band from the comfort of a warm patch of grass. Balancing a beer in one hand and a cone of Black Dog Gelato in another while dancing. There are just a couple of the time-honored traditions destined to make a comeback at this weekend’s Pitchfork Music Festival. Another is an exclusive beer brewed in collaboration with one of the Chicago music festival’s headliners.

This year, the honor goes to Parquet Courts. The New York City-based band worked with Goose Island Beer Company to brew Wit Awake. Inspired by the words of one of the band’s more popular songs, “Wide Awake,” the Belgian-style wit comes in 16-ounce cans adorned with a label designed by band member A. Savage. A portion of beer sales will go to nonprofit organization Freedom for Immigrants.

Goose Island is no stranger to these sorts of collaborations. In 2016, Twin Peaks helped to create Natural Villain, a “garage lager” that is now a permanent part of the brewery’s lineup. Previous collaborations include Japandroids’ The Hops That Heaven Built, SURVIVE’s  GI5-5538, and Chance the Rapper’s No Collar.

Wit Awake will be exclusively available during Pitchfork Music Festival, taking place July 19-21 at Chicago’s Union Park. 


Photo by Nilina Mason-Campbell

ZX Ventures, a division within AB InBev, is an investor in October
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