WellBeing Brewing

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WellBeing’s Victory Wheat Is a Solid Option When You Want Booze-Free Beer

June 26, 2019

By Jesse Bussard, June 26, 2019

When someone hands me a can or bottle with the word “beer” on the label, I have certain expectations and non-alcoholic beers rarely meet those expectations. Enter WellBeing Brewing, a Missouri-based brewery dedicated to brewing only non-alcoholic craft beer that might just pull me out of my non-alcoholic rut. Of its diverse line-up, its latest release, Victory Wheat, is unique, claiming to be the first non-alcoholic craft beer with electrolytes.

Appearance and Aroma

Victory Wheat’s can is eye-catching and stylish. A winged-woman resembling McCarthy’s Angel of Victory sculpture guards the straw, lemony gold beer inside. Once poured, the beer is slightly hazy with an off-white head that quickly dissipates. The aroma reminds me of a radler with strong notes of citrus.

It’s obviously not going to give me the full beer experience, but it gets the job done.”


The flavors also fall somewhere between a hard seltzer and a radler. A light biscuity malt character stands out at first, but is quickly replaced by a minerally bitterness and a hint of orange zest. This is complemented by an effervescent mouthfeel that gives a quenching, crisp finish. Like other non-alcoholic beers I’ve tried, Victory Wheat lacks the body, mouthfeel, and full flavor of “regular” beer. But for what it is, it’s a tasty alternative.


I’m not the type of person who’d drink non-alcoholic beer on a regular basis. However, in times where I can’t drink, like recently, when I had to go on a seven-day no alcohol stint for medical reasons, I’d reach for an non-alcoholic alternative like Victory Wheat. It’s obviously not going to give me the full beer experience, but it gets the job done and offers a pleasant, refreshing alternative when the real thing isn’t an option.

ZX Ventures, a division within AB InBev, is an investor in October
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