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On Beer at Ballparks

  • Guest :Joey Nigro of Sportservice
  • Duration :20 min
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By Sarah Freeman, July 13, 2017

When at the ballpark, you're going to eat a hot dog and you're going to drink macro brews most likely. But what if there was another option? 

Stadiums around the country are tapping chefs to up the food game. So, it was only a matter of time before the beer selection got an upgrade too. Enter the Chicago White Sox. The home team's stadium dedicated one of its largest bars to craft beer. 

Sure, you'll find oversized tubs of Old Style, but you'll also find brews from nearby Baderbrau and self-distributed Pipeworks in the Craft Kave. It was a move you might see more of in major league stadiums – push aside the big beer alliance to make room for smaller breweries – and one that put craft beer in front of a new audience. 

Sportservice General Manager Joey Nigro joins us to talk about how and why Guaranteed Rate Field decided to offer one of the best craft beer selections in any major league stadium.

 

Thanks to Remo Remoquillo for the header illustration.

AB InBev is an investor in October through its venture capital arm, ZX Ventures
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