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On Beer Design

  • Guest :Omnipollo and Solemn Oath Brewery
  • Duration :17 min
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By Sarah Freeman, March 31, 2018

We’ve all been there: Staring down the endless abyss of bottles and cans at the local beer store. The task of choosing just one, or two, or three can appear daunting. And as the options increase, so does the likelihood of just grabbing the first bottle that catches your eye. Don’t worry, you’re not alone in shopping for beer this way, and brewery owners know it. That’s why more and more of them are hiring designers to help their labels stand out from the pack. Today, we talk to two such designers about how they are putting art into the art of beer-making.

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